Burnout Bites

Burnout Bites is a fictional fast-casual restaurant brand that combines automotive culture with Salvadoran comfort food. Inspired by late-night garage meetups and customizable car culture, the brand creates a bold identity where horsepower meets homemade flavor.

This branding project includes a complete visual identity system, featuring logo design, typography, color palette, clear space and logo usage guidelines, packaging, menu design, food truck graphics, promotional vouchers, branded merchandise, and souvenir concepts. Every touchpoint was designed to create a cohesive and memorable customer experience while showcasing a fun, energetic personality rooted in community, creativity, and culture.